The distance your flowers need to travel plays a significant role in the delivery fee. Local deliveries are generally cheaper than sending flowers across state lines. Florists often partner with courier services for long-distance deliveries, which adds another layer of cost.

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Overhead: facility costs - mortgage or rent taxes, utilities, repair, and marketing. Hardgoods - containers, floral foam, design accessories, mechanical aids, wire, adhesives, etc. Labor - including staff wages, social security taxes, benefits like insurance, gas or phone.

A florist is typically more expensive, and the reason is that they are a professional and your flower arrangement will be carefully created by them. Many grocery store bouquets are little more than six or so of the same flower in cellophane.